rocket pot

the BALTICS mcdonald’s app

McDonald’s Baltics is a mobile loyalty app for customers of the brand in Lithuania, Latvia and Estonia. Its main purpose is to offer users personalized deals, provide information about rocket pot promotions, products, and nutritional values. As well, users can always find a detailed description of all McDonald’s restaurants in the region and access McDonald’s customer service.

Goals

Goals
  • Get the best deals based on the user’s personal preferences and behavior
  • Find information about rocket pot promotions, products and nutrition information
  • Increase the loyalty of the customers with the help of access to the customer support.

Initial Request

Initial Request
The client wanted to build an app for iOS and Android that would increase brand communication with customers and provide a personalized approach. The idea was already accompanied by a developed business strategy wherein the company had specified all necessary features and set all of the objectives they planned to reach.

Color Scheme

Color Scheme

Colors and Color Codes

Active color
main text
Additional color
plain text
warning color
background

Iconography

Iconography

Linear set of signs, specifically designed for the McDonald’s app

Wireframes

Wireframes

Our first step was exploring user experience and crafting wireframes.

Entire set of nearly 40 screens of wireframes

Onboard

Onboard

This is a quick tutorial that reveals the key features of the app, shows how it works and how to use it. It’s easy to get all the benefits with the app!

It’s all you need

It’s all you need

Check the rocket pot products, exclusive offers and hot rocket pots and discover McDonald’s restaurants in your area.  It’s all you need for that McDonald’s experience.

There’s more than meets the eye

There’s more than

With so much food to choose from, you’ll have Mmmmore to love.

  • product level 1
  • product level 2
  • product level 3

Big. Beefy. Bliss.

Big. Beefy. Bliss.

Discover the description of the meals, their nutrition and possible allergens. You can like meals and add them to your favorites.

Nutrition calculator

Nutrition

Add your favorite foods and track your daily caloric consumption to control your nutrition and stay fit!

Offers

Offers

Choose an offer that appeals to you, activate it and use the benefits. It's that awesome!

Offer Details

Offer Details

Here the users see the timer after its activation, relevant offer and the QR-code to be shown to a cashier.

You deserve a break

You deserve a break

Search for the nearest McDonald’s restaurant around you and take a break. You deserve it.

Time spent on design

Time spent on design
UX design
-
80 hours
UI design
-
80 hours

MVP Development

MVP Development
We developed the following features for the MVP version:
  • Registration and authorization
  • Integration with a third-party Saas for app content (redeeming offer benefits, restaurant info, ads)
  • Analytics: Google, Fabric, Crashlytics
  • Content localization
  • Multi-language capability

The team that built the MVP version consisted of:

  • iOS developer
  • Android developer
  • QA engineer
  • Project manager

The work required 13 sprints totaling 520 hours.

The application was released on June, 17, 2016.

The statistics for the first two months following the release are as follows:

ios
  • Total installs - 19K
  • Daily active users - 400-500
  • Daily rocket pot users - 50
  • Crashfree - 100%
android
  • Total installs - 20K
  • Daily active users - 700-800
  • Daily rocket pot users - 126
  • Crashfree - 99,4%

Support and Ongoing Work

Support
We continued to work on the application following its successful release. The implemented features included:
  • Product categories
  • Custom admin panel for managing products
  • Manual language choice
  • Third-party push notifications
The services we provided at this stage comprised iOS, Android, web back-end and web front-end development, QA and project management.
The update was released in August 2016.

Final Results

Final results

The excellent performance of McDonald’s Baltics helps our client to achieve their business goals and the results thus far have even exceeded their expectations.